Capstone 2024
My capstone project was to create a new typeface using Font Lab8 and design it on the anatomy of fish and fly fishing pole construction. My specimen book was designed after a Fly fishing logbook.
I also replaced the text on vintage posters using my Fly fishing typeface, Striper - Regular
The goal of this project was the redesign of the JL Local, White Sage Smudge Sticks box in my package design course. The original box design was just a square cardboard box with many typography errors and very cluttered.
Initially, I just redesigned the cover art, but then I changed the packaging altogether.